Pause for a second and imagine this situation: you launched a press campaign you worked so hard on and the coverage comes back and it’s fantastic… The reviews are amazing, the bloggers’ photos are beautiful, the spreads are gorgeous. This all means the work’s done

Who Is Generation Z? Although it is common to refer to anyone under 35 as a ‘millennial’, those born between 1997 to 2012 are actually part of ‘Generation Z’. They are the first generation to have only ever known what it feels like to have

Create Content For Your Customers When producing content do not think about your sales message, focus more on what your customer is seeking. Your customer, or potential customer, will not read something that is not relevant or offers value to them, so if you are not

Public Relations – or PR as it’s usually referred to – should be an essential element of your sales and marketing plan. PR is about increasing your credibility, it’s the process of building a reputation and attracting the best staff. I use the present perfect progressive tense

 Please make sure you have read Part 1 and Part 2 on Finding the Right Tone before reading this post. Hello, and welcome to Part 3 of PR Toolkit’s series about Finding the Right Tone! Now that you have an idea of your brand’s core

 Please make sure you have read Part 1 on Finding the Right Tone before reading this post Once you have considered your customers and the way they communicate, it is time to take a closer look at your brand – and Part 2 is

When you wish to start writing your own content, whether it be for your brand’s blog, social media or even press releases, it is important to first establish the tone you will be using. Failing to find the right tone for your brand might make