Making the most of your product shots. Whether it’s baking a cake, sourdough starters, making jam or trying to recreate a favourite take away at home (#fakeaway), our focus is on food right now. The world seems to have gone crazy in the kitchen. So, what

There’s no doubt that these are extremely challenging times but what can you do to help maintain sales for your food or drinks business? The team here is talking to publishers and working with marketing specialists all day, every day and these are our top

Pinterest is a social media network that allows users to share, discover and browse images that others have posted. Pinterest is often described as a virtual pinboard, inspirational moodboard or bookmarking tool. Users typically save “pins”/images (with links to the original weblink) to named “boards” to keep their

Interviews of any kind can be daunting for most, however when you are representing your brand and trying to generate positive PR for your company, it can be even scarier! We have put together a list below to help you prepare for your interview and

Huge brands such as Adidas have embraced influencer marketing but the great thing about such PR is it can suit a company with any budget. Whatever your budget, it is important not to just offer free products or services to any blogger you come across.

It may seem that working on your company’s PR can be a time-consuming activity, however establishing a PR strategy from the outset could help you to reduce the associated workload to a mere 30 minutes a week. We do suggest however that your PR strategy is reviewed quarterly, which

In the world of PR festive discussions started way back in July, however we know outside of our media bubble that Christmas is just beginning to appear in most people’s lives. Although we are coming to the end of long and mid-lead requests for Christmas PR,

If your customers are based locally, then it makes sense to ensure your business is being promoted in the local area. You could of course pay for a local radio or newspaper advertisement but as we all know, unpaid content has a far greater impact,

It is a common misconception that public relations (PR) purely relates to working with the media and sending out press releases, however there are many other different types of PR that you should also be working on within your business. We have described a few of the other types of