Social Media: When To Share
If you invest hours in to creating social media content, you want to be sure that you are sharing it at a time when it is most likely to be seen by your audience. This will hopeful then turn into engagement and conversions, the ultimate goal of PR.
Of course there isn’t a clear definition of when is the right time to post and it changes across different industries, products and services but below we have listed when users are most active on each of the social media channels to give you an indication of when may work best for you (data source: sprout social).
With over 2 billion active users, most brands have a Facebook page to market their business. However with their most recent algorithm update, it is harder than ever to get seen. Facebook are currently promoting posts by friends and family above business posts, so the best way to get your post seen is to encourage genuine engagement (likes, shares, comments etc.).
The report showed that the best time for businesses to post are mid-week, during the morning and afternoon. Interestingly, weekends had the lowest times of engagement and it is thought that generally most users check their facebook periodically throughout the working day or during their lunch break, with less interaction during weekends and their leisure time.
Best time to post: Wednesday 11am and 1pm
Instagram has over 1 billion active monthly users and continues to rapidly grow, however like Facebook its algorithm means it isn’t as simple as posting and hoping for the best. No longer are Instagram posts shown in chronological order on the newsfeed, however Stories, Live Videos and IGTV are still heavily favoured therefore it is worth creating video content for this platform.
Similar to Facebook the best time to post on Instagram is mid-week mornings and afternoons, particularly 10am to 3pm Tuesday to Friday. However unlike Facebook, there is also a peak during Fridays and Saturdays.
Best time to post: Wednesday at 11am and Friday 10-11am.
The thing we love about Twitter is that it has kept away from complicated algorithms and still favours the chronological timeline. As before, mid-week is still the best time to post on this platform, however the window of ideal tweeting times is longer than on other social media channels. Generally speaking, the best time to post is Monday to Friday 8am to 4pm, however earlier in the week is best.
Best time to post: Wednesday at 9am and Friday at 9am.
Especially important for B2B companies, LinkedIn has a much smaller and specific audience compared to other social media platforms. Unsurprisingly, LinkedIn users are most active during the working day and least active in the evenings and at weekends.
Best time to post: Wednesday at 9-10am and 12pm.