Now you’ve started to generate some great PR opportunities for your business you will need to think about ‘media monitoring’.
What is media monitoring?
Quite simply you need to know where your business has been mentioned in the media, so you don’t miss coverage. Once you’ve put all this hard work into writing press releases and putting your news stories in front of the right media contacts, you will want to know which journalists have written about your business.
How can you make sure you don’t miss anything?
You can set up Google alerts to monitor what is being published online every day. You can request an alert to be sent to you ‘as it happens’, twice a day or a daily or weekly digest email.
There are lots of different companies that offer media monitoring if you put that into Google.
- Yellow News – Kantar Media. We use this one for Sharp Relations, they are fairly cost efficient, and tend to pick up the majority of print and online coverage.
- Meltwater News – all online monitoring including social media and online.
A Comprehensive Google Search
We think this is one of the best ways to find coverage on your business. The trick to use the ‘Tools’ button under the search bar, you can refine your search by;
- Time – any time, past hour, past 24 hours, past week, past month, past year etc
- Relevance to search terms
- Country i.e. just UK or whole web
Putting your search terms into “speech marks” ensures that Google will only throw us results which are verbatim within those speech bubbles.