If your customers are based locally, then it makes sense to ensure your business is being promoted in the local area. You could of course pay for a local radio or newspaper advertisement but as we all know, unpaid content has a far greater impact,

It is a common misconception that public relations (PR) purely relates to working with the media and sending out press releases, however there are many other different types of PR that you should also be working on within your business. We have described a few of the other types of

There are many misconceptions surrounding PR and it is still a very misunderstood part of running a successful business. When you are creating your own PR you do not want to be led astray by any myths, which is why we have “de-bunked” the most common

Many business websites have an unused or unloved and infrequently updated blog. It is often the last thing on your mind when you are working on your PR but it can be a great way to improve your site’s search engine optimisation (SEO) and point

At PR Toolkit we want to give you the tools you need to be able to promote your business. We understand however that this can be daunting, especially if you are unsure of the terminology being used. What is the difference between circulation, readership and reach?

Often stereotyped as bearded, social-media obsessed, avocado-eaters; millennials in fact make up the largest proportion of our workforce and therefore have huge buying power in today’s market. The exact definition of a millennial is anyone born between 1981-1996, (aged 23 to 37). For many businesses

Why Shop Local? How does it really affect you? The team at Produced in Kent are tell us why; providing an unrivalled guide on their website to independent businesses covering a wide range of products from local fresh produce to craft beers – and everything

Now you’ve started to generate some great PR opportunities for your business you will need to think about ‘media monitoring’. What is media monitoring? Quite simply you need to know where your business has been mentioned in the media, so you don’t miss coverage. Once

It sounds obvious but what makes a good press release image depends entirely on the content of the press release. A new product release will be lost without a quality packshot of the product, a new store opening needs a picture of the shop frontage